The premier business conference for business owners, start-ups, marketers and professionals. Do you know your community demographics? Is your marketing targeting the "right" demographics? Do you market with a focus on generational differences?
Participant and Sponsor/Exhibitor Registration
The Geointelligence Solution Presented by Oakland County Business Center
Isn't it time you gave yourself a different view of what's what and who's where?
Geographic information system (GIS) data is just one of the many tools Oakland County Business Consultants routinely use to provide in-depth analysis, assessment, and understanding of your business marketing and your target market. Use market potential to your advantage so you can maximize sales from every outlet by improving marketing outreach, campaign performance, and brand interaction. Location analytics is a key element to successful development, evolution, and growth of all aspects of marketing, from social media to display advertising, coupon optimization, and sentiment analysis. This data benefits organizations of all sizes and in almost every industry and will demonstrate the power of extensive business, demographic, and consumer spending data to provide users with a complete business geointelligence solution.
Segment Marketing Presented by Robert M. Stec, STECDESIGN LLC
Where are we in the marketplace? How should we position our brand? Who are we talking to?
Robert will provide an overview of generational demographics and the cross channel marketing that is best suited to reach specific audiences. Traditional marketing channels, print ads, TV, radio, direct mail have grown to include social media and mobile. Balancing the message/brand across platforms can prove challenging to even the most savvy marketer.
As an award-winning Creative Director and advertising professional based in the metro-Detroit area, Rob's expertise crosses all media channels. His passion for smart creative has been written about in numerous national and local publications, and has helped create campaigns that have elevated his clients' brands and brought in new business opportunities for major clients such as Mercedes-Benz, Chrysler, Dodge, Jeep, Ram, Detroit Edison, ABC Warehouse and more. Rob graduated from the Center for Creative Studies-College of Art and Design with a degree in Advertising.
Cause Related Marketing Presented by a panel of speakers: Kelley LaFontaine, LaFontaine Automotive Group; Kevin Tompkins, McLaren Oakland; Johnna Stuck, Changing Places Moving
Since 1983 when American Express first coined the term, Cause Related Marketing, mutually beneficial collaborations between businesses and a nonprofits, has blossomed. What is Cause Related Marketing? How can your business take advantage of new generational attitudes to community service, social responsibility? What can you do to make a difference, build your brand and create an avid group of customers and clients? This is your chance to hear directly from some powerful local leaders and experts on this topic.
Social Media for the Generations Presented by Marc de Schweinitz Marc de Schweinitz, Google Account Executive
Social media is impacting the way people of all generations work, live and communicate. Marc can help you learn how to connect with the opinions, businesses and insights that matters to you wherever or whenever you are in life!
Marc is an Account Executive, focused on business and industrial markets. He partners with business clients on developing effective and highperforming digital advertising and social media strategies, leveraging the Google advertising ecosystem, from Google search, YouTube and Google+ to the Google Display Network.
Before joining Google in 2012, Marc managed the digital and social media strategies for several business units of the Dow Chemical Company. He formerly served as the President of the Social Media Club Great Lakes Bay, and the President of a Dow Chemical corporate Toastmasters club. Marc has also worked in digital marketing for FedEx and the Polynesian Cultural Center.